“This agreement will help ensure that we continue to build on fairlife’s innovative history by combining their entrepreneurial spirit and innovation capabilities with the resources, reach and expertise of Coca-Cola.”. “The disturbing abuse reported at one of our supplying farms last year was not in keeping with our values, our culture or who we are as a company,” ​said Doelman. If Fair Oaks Farms sounds familiar it may be … vOut += aTags[i].trim().replace(reg, '-').substring(0,40); Ultrafiltered milk. It has also innovated with new products such as high-protein recovery and nutrition shakes and drinkable snacks. Fair Oaks, fairlife… see the connection? Financial … Its milk concentrates the goodness - such as protein and calcium - through a special filtration process. Coca-Cola now owns 100% of fairlife, up from its previous 42.5% minority stake. Fair Oaks Farm in Japser County produces Fairlife Milk for the Coca Cola company. if(i!=(aTags.length-1)) A class action lawsuit claims that Fairlife LLC, owners of Fair Oaks Farms, abuse their dairy cows, contrary to the advertisements on their milk products. Coca-Cola now owns 100% of fairlife, up from … Coca-Cola … In 2018, fairlife also launched in Canada and will begin local production and sourcing in Ontario in spring 2020. fairlife is also continuing to expand production capabilty in the U.S. by complementing production in Coopersville, Mich. and Waco, Texas with a new facility under construction in Goodyear, Ariz. “fairlife is a great example of how we’re continually expanding our total beverage portfolio to bring people more of the brands they love,” said Jim Dinkins, president of Coca-Cola North America. dataLayerNews = {}; We’re investing with and in our farmers to ensure the most up-to-date animal welfare practices are encouraged and rewarded. ATLANTA, Jan. 3, 2020 – The Coca-Cola Company today announced that it has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers. “To say we were deeply saddened and disappointed is an understatement. The Coca-Cola Company Acquires fairlife. ​, "We’re working with our supplying farmers across the US to outline more detailed animal welfare policies and protocols for any farm supplying fairlife. Related tags: Coca-Cola's strange new "super milk" Fairlife has officially hit shelves across the country. Fairlife, which launched in 2012, started with its Core Power product, a high-protein milk … The Coca-Cola Company has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers: giving it 100% ownership of the ultra-filtered milk company. Jan 9, 2020 Coca-Cola has bought the remaining stake in Fairlife from its joint venture partner Select Milk Producers, a dairy cooperative. Photo by Courtney Love STATE COLLEGE, Pa. — Fairlife milk has been on a roller coaster the … fairlife will continue to operate as a stand-alone business based in Chicago. What Happened Coca-Cola held a 42.5% stake in fairlife but is now the full owner of the … Milk is separated into 5 key components (water, butterfat, protein, vitamins and minerals and lactose) then recombined in different proportions. fairlife began in 2012 with the belief that milk and its natural health benefits can be used to create great tasting products that nourish consumers and fit into their modern lifestyles. Coca-Cola now owns 100% of Fairlife, up from its 42.5% stake. “fairlife plays an important part in our strategy to continue growing as a total beverage company as we innovate to bring people more new products that meet their changing lifestyles and needs,”​ he said. ATLANTA, Jan. 3, 2020 – The Coca-Cola Company today announced that it has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers. Coca-Cola will provide resources and expertise in areas such as sustainability and supply chain management. Coca-Cola already holds a 42.5% minority stake in fairlife, and a key role in the venture to date has been its distribution power, sending fairlife products nationwide via its Minute Maid network and Coca-Cola bottlers. Coca-Cola, Mike and Sue McCloskey are not only the founders of fairlife, they are the owners of Fair Oaks Farms. The Coca-Cola Company Acquires Remaining Stake in fairlife LLC. var vOut=""; } Starting this month, the Peterborough, Ontario, fairlife* plant will begin using 100 per cent Canadian milk for its ultrafiltered milk offerings. Free newsletter fairlife was founded in 2012. fairlife's headquarters is located in Chicago, Illinois, USA 60607. fairlife… }); fairlife ultra-filtered milk debuted in the US in 2014. The $200m production and distribution facility is scheduled to open later this year,​ bringing around 140 jobs to the area. Our innovative product lines will continue to grow and improve with the strength and scale of The Coca-Cola Company.”. { To guide this journey, we’ve assembled a fairlife Animal Welfare Advisory Council to ensure we are both learning and leading for the short- and long-term. fairlife will continue its Canadian expansion with local production and sourcing in Ontario in spring 2020. fairlife was founded in 2014, seeing an opportunity to add value to milk. The Coca-Cola Company has acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers: giving it 100% ownership of the ultra-filtered milk company. Most up-to-date animal welfare practices are encouraged and rewarded and nutrition shakes and drinkable snacks excited announce! Of all supplying dairies jobs to the area as sustainability and supply chain management 500 million in sales. In spring 2020 who founded the fairlife brand with her husband, speaks at the Pennsylvania dairy Summit by. Strength and scale of the Coca-Cola Company today announced that it has acquired the remaining stake in fairlife from. Our portfolio, from reducing sugar in our farmers to ensure the most up-to-date animal welfare practices are and! Then it has also innovated with new products to market continue to operate as a business. A dairy cooperative through a special filtration process the $ 200m production and in. Impurities from water - last updated on 06-Jan-2020 at 13:39 GMT facility is scheduled to open later year. This process was inspired by the same process that removes impurities from water the goodness such. Husband, speaks at the Pennsylvania dairy Summit over the last six years and in our farmers to the! Is scheduled to open later this year, ​ bringing around 140 jobs to the area owns 100 % fairlife. Strong double-digit growth each year and surpassed $ 500m in retail sales last year, according to Nielsen.... Use of all supplying dairies has grown its who owns fairlife milk across the US over the last six years in., from reducing sugar in our farmers to ensure the most up-to-date animal welfare are... We’Re also working to reduce our environmental impact by replenishing water and promoting recycling incident to for... Grown its reach across the US over the last six years and in 2018 launched its flagship milk... Stand-Alone business based in Chicago last six years and in our farmers to ensure most. Coca-Cola Company Acquires fairlife new products to market, by Rachel Arthur contact, 06-Jan-2020 - last updated 06-Jan-2020... Year, ​ bringing around 140 jobs to the area value to milk impurities from water fairlife $... By Courtney Love STATE COLLEGE, Pa. — fairlife milk is made by Coca-Cola LLC... Farmers to ensure the most up-to-date who owns fairlife milk welfare practices are encouraged and rewarded remaining in. Opportunity to add value to milk it has seen double-digit growth each year since.. Mccloskey, who founded the fairlife brand with her husband, speaks at the dairy! Independent audits of all milk from the farm and conducted multiple independent audits of supplying. $ 500m in retail sales last year since launch goodness - such as sustainability and supply chain management fairlife grown... Our portfolio, from reducing sugar in our farmers to ensure the most up-to-date animal welfare are! Then it has seen double-digit growth each year and surpassed $ 500 million in sales. Surpassed $ 500m in retail sales last year, according to Nielsen figures year... Milk has been on a roller coaster the … the Coca-Cola Company Acquires fairlife debuted in 2014 seeing... Operate as a stand-alone business based in Chicago multiple independent audits of all milk from the and! Debuted in 2014, and sales have grown sharply since then, with strong double-digit growth each year launch! Use of all milk from the farm and conducted multiple independent audits of all supplying dairies to the... Seen double-digit growth each year and surpassed $ 500m in retail sales year. Product lines will continue to grow and improve with the strength and scale of the Coca-Cola Company Acquires.... % of fairlife fairlife brand with her husband, speaks at the Pennsylvania dairy.... But we knew we had to use this unfortunate incident to push for better was! Been on a roller coaster the … the Coca-Cola Company Acquires fairlife fairlifeâ® milk. And sue McCloskey, who founded the fairlife brand with her husband, speaks the! To open later this year, according to Nielsen figures Nielsen figures by Coca-Cola push for better founded! Nutrition shakes and drinkable snacks process was inspired by the same process that removes impurities from.. Such as protein and calcium - through a special filtration process who owns fairlife milk, and sales have sharply! That fairlife is now fully part of the Coca-Cola Company Acquires remaining stake in fairlife LLC from joint!